I want to increase revenue of the existing product in the existing market
What are the key aspirations/pain points of the category’s consumer?
Broader trends that drive purchase behaviour
Gaps in existing market in satisfying consumer needs
Which brands have the visibility when consumers search for a solution for their needs?
What is the visibility in search engines and marketplaces?
What are the specific keywords that drive the traffic in the category?
Granular market share and revenue at a product level for the competition
Natural Language Processing driven entity resolution maps products across multiple sources
Category Size and growth for the various attributes in the market including claims, pack size, fragrance, price tier
Promotion tracking across channels and forms - sponsored ads, banners, search ads
Real-time price tracking across 100s of channels for the competition
Marketing attribution and prescriptions at a product level